October 26, 2020
Recrafted Collab: Ellery x Duran Lantink
Luxury brand ELLERY presented the Spring Summer 2021 When Two Become One collection during the ongoing Paris Fashion Week. For the SS21 season, Dutch designer Duran Lantink redesigned and made 18 new looks, using Ellery‘s 150 leftover pieces from its previous collections. (source)
Duran Lantink was given 150 pieces in the studio to work with, from digital images to searching through boxes and boxes of clothes from years ago.
About Ellery x Duran Lantink
Dutch designer Duran Lantink graduated from the Sandburg Instituut, an esteemed postgraduate programme for visual artists in Amsterdam, he devised a digital book of 100 upcycled designs, creating looks that saw labels yoked together to form new, hybrid clothes, such as a digitally manipulated Givenchy x Ellery draped onyx gown. Three years later, Lantink, who is committed to combating overconsumption through upcycling, is no longer draping an Ellery gown on a computer screen, but with its founder, Kym Ellery, standing next to him. The duo’s collaboration launches at a unique moment in fashion history, when many people are calling for the industry to slow down and rethink its most unsustainable practices. Theirs makes for a refreshing collaboration, thanks to its eco-conscious focus: Lantink has reworked a number of items from Ellery’s archives to create a new collection. (via Anothermag)
“I think it’s very important for brands and communities alike to see that archive pieces or garments that haven’t been sold can be transformed into something new,” Lantink says of what the pair intend to achieve with the collaboration. “This should be the new way because the amount of production doesn’t make any sense anymore. It’s not right for this time. I really hope people start understanding that using is the new chic: the new forward.”
