Seeing that there wasn’t a cleaning product designed specifically for sneakerheads, Jason Markk filled that niche by introducing the Jason Markk Premium Shoe Cleaner. No longer would sneakerheads need to use household cleaning products and other solutions containing harsh chemicals to clean their precious kicks. Building the foundation of the brand with a grassroots approach, enthusiasts, collectors and publications quickly recognized it as the best product on the market. More recently, Jason Markk launched the first dual-textured cleaning wipe for sneakers and shortly after that, a premium stain and water repellent.

The company’s goal is to fulfill the needs and wants of today’s sneaker consumer by continuing to be innovative and creative. Its mission is to become the most widely recognized and trusted shoe product, cleaning service and accessory brand in the world.