March 27, 2021

Recrafted Work of Bethany Williams: Fashion as a Force for Change

“Bethany Williams believes that social and environmental issues go hand in hand and through exploring the connection between these issues we may find innovative design solutions to sustainability.”(source)

As with every Bethany Williams collection, 20% of the profits will be donated to The Magpie Project via The Bethany Williams Benevolent Fund, a fund set up by The Magpie Project and Bethany Williams London. Donate to The Bethany Williams Benevolent Fund

Bethany Williams Gender-neutral Capsule Coat Collection

A blanket is so much more than a piece of fabric, it is a feeling of comfort and shelter and I wanted that feeling to be at the heart of this capsule collection.

Introducing the Bethany Williams gender-neutral capsule coat collection, exclusively for @theofficialselfridges.

This project is inspired by our ongoing work with @magpieprojectuk, a charity that supports women and children under five in temporary, unsuitable, or no accommodation. The Women’s Institute community creates a personal blanket for every baby born into the Magpie Family.

Each blanket is given a new lease of life through Bethany’s artistic vision and mastering of design-led upcycling techniques, which created this capsule collection. Shapes for the details on each garment come from historical research into childrenswear that she explored with the V&A Museum of Childhood. Handcrafted in London, the nine upcycled blanket coats are available in three different jacket styles. Each garment is conceptualized by allocating a specific blanket to each style of jacket based on its weight, thickness, and color.

Bethany Williams X The Magpie Project

This film was created for a collaboration supporting The Magpie Project, whose mission is to provide practical support and advice to mothers and children under five in temporary or insecure accommodation in Newham. They believe that all children have a right to a secure, safe place to play, healthy food, engaged parents, and access support no matter what their family circumstances.

The film was shown at the start of menswear designer Bethany Williams' AW2020 LFWM show, with artwork made in collaboration with the Magpie Mums - the women currently being supported by and are part of the Magpie Project's community.